Cut is to diamonds what location is to real estate. It’s all about cut, cut, cut! Why? Because the better the cut, the more brilliant the diamond.

The precision and delicacy of the cut determines how much light a diamond will refract and reflect. A well-cut diamond will have that dazzling sparkle and fire everybody wants to see.

With an expert cut, light is reflected from facet to facet inside the diamond before it literally beams out through the top. A diamond that’s too deep or shallow is less brilliant because it channels light out of its sides and bottom, not its top. Such poorly cut stones are less beautiful and less valuable.

Cut is the only one of the 4 Cs not determined by nature. Only the hand of a master craftsman determines the cut. This is where Mervis assumes the role of quality controller. We’re meticulous (maybe even a bit obsessive) about cut. A Mervis diamond is perfectly cut for optimum beauty and brilliance.

Below, you can see the ideal proportions of a diamond that will yield maximum brilliance. Remember, it's the combination of all these perfectly crafted angles that create the light performance of a diamond. Focusing on any given one in particular can be misleading.

Next