The better the cut, the more brilliant the diamond.

The way a diamond is cut and polished is vital. It is the precision and delicacy of the cut that dictates the maximum amount of light the diamond will refract and reflect. The better the diamond has been cut, the greater its brilliance, sparkle and fire.

When a diamond is properly cut, light is internally reflected from one facet to another and then out through the top of the diamond. Diamonds that are too deep or too shallow lose light that spills through the side or bottom. As a result, poorly cut stones will be less beautiful, and certainly less valuable, than well cut diamonds.

While nature determines a diamond's color, clarity and carat weight, it is the hand of a master craftsman which controls cut, the most important feature of all. This is where Mervis Diamond Importers takes over.

All Mervis diamonds are perfectly cut to provide the optimum beauty. Meticulous care is taken to ensure that everything is right. A Mervis diamond is simply more brilliant than most others.