Why Platinum

Precious platinum is the perfect choice of the woman of today—it is beautiful, versatile and elegant, yet has its hidden strength and resilience.

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When it comes to lab reports, there are two
major labs that certify our diamonds:

Diamond grading is an art, not a science. So results may vary even within the same organization.

Pure

Platinum is pure, naturally white and is kind
to the skin. Platinum is a naturally white
metal so it will not cast any of its own color
into a diamond. Usually 95% pure (by
comparison 18 karat gold is 75% pure),
platinum never fades or tarnishes but keeps
its natural white color for a lifetime. As
platinum is so pure, it is naturally
hypoallergenic and ideal for those with
sensitive skin.

Try it On

Platinum is eternal, with everlasting
radiance and durability. Platinum’s
unequaled durability and resistance to wear
makes it the most secure and protective
metal, which means your jewelry will be
protected for a lifetime of wear. Platinum
does not change shape or wear away so
precious stones are held firmly and
securely. The density of platinum makes it
more durable than other jewelry metals.

Rare

Platinum is rare, a treasure coveted by
influential individuals for centuries. Found
in very few places around the world,
platinum is 30 times more rare than gold.

Versatile

The world’s greatest jewelry designers have
always preferred working with platinum. Its
remarkable pliability allows it to be drawn
out to a fine wire, enabling the creation of
intricate platinum mesh accessories which
could not be fashioned from other precious
metals. Platinum is a life-saving metal: More
than 50,000 people live healthily thanks to
the platinum used in their pacemakers.

When Comparing Platinum to Other Metals

+ What is the difference between platinum and white Gold?
Platinum is a naturally white metal that will never lose its brilliant luster. White gold is an alloy created using yellow gold. White gold looks similar to platinum, but it usually needs to be frequently plated over time to maintain its white color, adding additional expense.

+ Why is platinum more expensive than gold?
Platinum’s rarity means that its price is invariably higher than that of gold. The process of making a piece of platinum jewelry also requires a higher level of craftsmanship.

+ How do I know that a piece of jewelry is made of platinum?
All platinum jewelry is hallmarked. There are a number of symbols or marks that have to be displayed on a piece of jewelry to indicate that it is high purity platinum.

+ How can I distinguish platinum from other white metals?
Platinum is denser than gold, so an identical ring made in platinum rather than gold would be around 40% heavier.

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Tysons, VA:703-448-9000
Rockville, MD:301-231-0030
Washington, DC :202-293-0600

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