Why Does It Make Sense to Purchase From a Direct Diamond Importer?

There are a lot of places out there to buy diamond jewelry. In a market awash with commercials on television, radio and in magazines, you may have trouble deciding who to trust with your purchase. The best idea is to avoid jewelry chains and purchase from a direct diamond importer.

Why does it make sense to purchase from a direct diamond importer?

There are several reasons why working with a direct diamond importer makes sense. First, direct importers often have a wider selection of diamond weights, clarity and cuts than the average jewelry store you may find in the mall or on the street. This means that you can find exactly what you want without compromising. This is an important point to consider when choosing diamonds for a gift or wedding sets. You want your loved one to have the best, not the second best. Second, with direct importers, you can afford the best. You are buying directly from the supplier. There is no middleman, meaning much lower prices than you will find anywhere else. This means that you can afford to purchase a bigger, more opulent diamond without adjusting your budget. Chain stores simply can't match the prices that direct importers can provide. For example, with one of the top chain stores, a .35 CT platinum engagement ring can cost $1,000 to $2,000 more than if you purchased a similar ring at a diamond direct importer like Mervis. Third, you don't need to sacrifice comfort and customer service for a great price and a wide selection. For example, Mervis provides private showing rooms that allow customers to compare diamonds and settings. Unlike with chain jewelry stores, you get to take time to appreciate the beauty of the jewels without being bumped or rushed by other customers, and you get one-on-one attention from someone who is highly experienced in diamond quality, types and styles. If you living in the Washington, DC, Maryland, or Virginia areas, considering contacting us to make an appointment before you come in. This way, our staff will be expecting you and can dedicate their time to providing you the best service. Even if you don't live near a diamond importer like Mervis, you can still enjoy the low prices, customer service and wide selection by shopping online for your diamonds. This will allow you to shop in the comfort of your own home and give you time to think about your purchase without the pressure that can come from shopping at a chain store. Overall, choosing an importer is a smart choice when purchasing diamonds for yourself, the love of your life, or a family member. With an importer you save money, have more choices and more comfort than with other diamond sellers.